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Black Friday YETI Deals 2026: Coolers and Tumblers Worth It
YETI rarely discounts, and when it does the cuts land on seasonal colors. Here's what last Black Friday looked like and which YETI coolers testers rate highest.
The bottom line
Last Black Friday, YETI's sale on Amazon took about 20% to 34% off, but mostly on seasonal colors, per Bob Vila's list of 45 deals: a Rambler 20 oz tumbler for $28, a Hopper M20 backpack cooler for $260 and a Tundra 35 for $220. Discounts tend to land on seasonal colors while core colors stay at full price, so if you're flexible on color, compare the live prices on this page with last year's before you wait. Among coolers, CleverHiker's testers rated the Roadie 48 the best overall, with ice lasting 10 days.
YETI coolers and tumblers to watch this Black Friday
YETI Roadie 48 Wheeled Cooler
Best for: Car camping and tailgates where you roll the cooler rather than carry it
$425.00 on Amazon (checked Oct 30)
Why
- CleverHiker's Best Cooler Overall: ice lasted 10 days, and it stayed under 40°F for 11 days in its testing
- Outdoor Life's Most Portable pick; its tester could lift it fully loaded and fit it in a sedan's back seat
- Holds 76 cans and stands upright 2-liter and wine bottles, per CleverHiker
Watch out
- Core colors sell at full price; seasonal colors are often cheaper on Amazon, so compare colors
- Outdoor Life notes the drain plug isn't attached, so it's easy to lose
YETI Tundra 65 Hard Cooler
Best for: Long trips and big groups
$395.00 on Amazon (checked Oct 30)
Why
- CleverHiker's Best Large Cooler: ice lasted nine days, with 11 days under 40°F
- Rotomolded with two inches of insulation, a freezer-style gasket and non-slip feet, per CleverHiker
- Fits 77 cans, per the Amazon listing
Watch out
- Heavy and awkward to carry alone, per CleverHiker
- No wheels
YETI Hopper Flip 12 Soft Cooler
Best for: A tough lunch-and-drinks cooler you can sling over a shoulder
$250.00 on Amazon (checked Oct 30)
Why
- CleverHiker's Most Durable Soft Cooler: double-stitched straps and a puncture- and UV-resistant shell
- Ice took just under four days to melt in CleverHiker's testing
- Last Black Friday the Flip 8 was $160 and the Flip 18 $240, about 20% off, per Bob Vila
Watch out
- The waterproof zipper takes two hands to open and close, per CleverHiker
- Seasonal colors are often priced below Charcoal on Amazon; compare colors before you buy
YETI Hopper M20 Backpack Cooler
Best for: The beach, hikes and anywhere you'd rather carry on your back
$325.00 on Amazon (checked Oct 30)
Why
- Outdoor Life's Best Backpack cooler: 7 pounds of ice lasted 55 hours, tied for third in its test
- A magnetic closure snaps shut on its own, plus buckles for waterproof transport, per Outdoor Life
- Bob Vila listed it at $260 (from $325) during Black Friday 2025, in Wild Vine Red
Watch out
- Outdoor Life found the backpack straps fairly stiff
- Seasonal colors such as Ridgeline are often priced below Charcoal on Amazon; compare colors before you buy
YETI Rambler 20 oz Tumbler with MagSlider Lid
Best for: A gift under $40
$35.00 on Amazon (checked Oct 30)
Why
- Double-wall vacuum insulation, dishwasher safe, and it fits standard cup holders, per the Amazon listing
- Rated 4.8 out of 5 from about 155,000 Amazon ratings
- Bob Vila listed it at $28 (from $35) during Black Friday 2025, in Lowcountry Peach
Watch out
- YETI says the MagSlider lid is not leakproof
- Seasonal colors can already sit at last Black Friday's price; check the live price above
Prices come from Amazon and are checked three times a day. Amazon's price at checkout is the one that counts.
Which one is right for you
| If you... | Pick | Why |
|---|---|---|
| Want one cooler for car camping and tailgates | Roadie 48 | Wheels, 10 days of ice in CleverHiker's test, and it fits a back seat. |
| Go on week-long trips or feed a crowd | Tundra 65 | Nine days of ice and room for 77 cans; just plan on two people to carry it. |
| Need something to carry by hand or on a shoulder | Hopper Flip 12 | CleverHiker's most durable soft cooler, with almost four days of ice. |
| Walk to the beach or trailhead | Hopper M20 Backpack | Outdoor Life's best backpack cooler, and it closes itself between grabs. |
| Buying a stocking stuffer | Rambler 20 oz | Seasonal colors were already at last Black Friday's $28 in October. |
YETI's discounts follow the color
Bob Vila called YETI sales rare. In its Black Friday 2025 list of more than 45 YETI deals, most of the discounted items were named seasonal colors, such as Lowcountry Peach, Key Lime, Firefly Yellow, Wild Vine Red, Big Sky Blue. Most cuts were 20% to 30%, and the deepest was 34% on a Hopper M Series soft cooler ($199 from $300).
On Amazon, YETI's discounts tend to follow the same split: core colors like Charcoal, Navy and Black usually sell at full price, while seasonal colors are the ones that get marked down. If you don't mind the color, check every color option on the listing before you buy.
Some YETI prices went up this year
Bob Vila listed the Tundra 35 at $220, down from $275, last Black Friday. Compare that with the live price on this page: a deal this year would need to come close to it to match.
Compare a sale price with last Black Friday's, not just with the percentage off.
How long will the ice last
Ice life depends on the test, so compare numbers within one tester. In CleverHiker's tests, the Roadie 48 held ice 10 days, the Tundra 65 nine days and the Hopper Flip 12 just under four days. CleverHiker counts 40°F as the limit for safely storing food.
Outdoor Life ran its own ice melt test. There the Roadie 48 lasted nearly five days, and 7 pounds of ice lasted 55 hours in the Hopper M20. Its best-value pick, the Igloo Trailmate 50, outlasted every cooler in its test at about a quarter of the price of the flashier brands.
Buy from YETI Authorized
The listings here are sold on Amazon by YETI Authorized. Some YETI listings are sold by other dealers; on October 25, 2026 one White Tundra 35 came from a third-party seller. Check the seller line under the price.
Outdoor Life notes YETI's coolers carry a five-year warranty.
Before you check out
- Open the color menu on the Amazon listing; seasonal colors are where YETI discounts show up.
- Compare with last Black Friday's price on this page, not just the percentage off.
- Check that the seller is YETI Authorized.
- Hard coolers: measure your trunk or back seat first.
- For a gift, check Amazon's holiday return window.
How we put this guide together
We don't test coolers or drinkware. The cooler picks come from CleverHiker's months-long ice retention tests (updated June 18, 2026) and Outdoor Life's head-to-head test (May 28, 2026). Last year's prices come from Bob Vila's Black Friday 2025 YETI deals list, which linked to Amazon. Specs come from those reviews and the Amazon listings; today's prices come from Amazon and are checked three times a day. We earn a commission if you buy through our Amazon links, which doesn't change the price you pay.
Quick answers
Does YETI have Black Friday sales?
Yes, though Bob Vila calls them rare. In 2025 YETI's deals on Amazon ran about 20% to 34% off, mostly on seasonal colors.
Which YETI cooler is best?
CleverHiker rates the Roadie 48 the best cooler overall (10 days of ice in its test) and the Tundra 65 the best large cooler. Outdoor Life picks the Roadie 48 as most portable and the Hopper M20 as the best backpack cooler.
Why are some YETI colors cheaper on Amazon?
YETI's discounts usually land on seasonal colors. On October 25, 2026, core colors were full price while some seasonal colors were about 20% off.
When is Black Friday 2026?
Friday, November 27, 2026, with Cyber Monday on November 30. In 2025 Amazon's Black Friday Week ran November 20 to December 1.
Sources
- Bob Vila, Black Friday and Cyber Monday YETI deals (45+ deals with prices), published November 29, 2025
- CleverHiker, 'Best Coolers of 2026' (ice retention tests), updated June 18, 2026
- Outdoor Life, 'We Tested the Best Coolers Head to Head', May 28, 2026
- Amazon, Black Friday Week and Cyber Monday 2025, November 20 through December 1
- YETI Roadie 48, Amazon listing
- YETI Tundra 65, Amazon listing
- YETI Hopper Flip 12, Amazon listing
- YETI Hopper M20 Backpack Cooler, Amazon listing
- YETI Rambler 20 oz Tumbler, Amazon listing (lid, dishwasher safe, rating)
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